The company’s first smartphone is officially the Nothing Phone (1). Today in London, the much-anticipated smartphone of the year was unveiled. The first smartphone from Nothing is equipped with a Qualcomm Snapdragon 7 series 5G processor and features a distinctive semi-transparent appearance that sets it apart from competing models.

Nothing Phone (1) is a mid-range phone with decent features for the price. However, the brand is paying more attention to the software and user experience than merely the specs sheet. In addition to select Asian markets and Europe, the Phone (1) will be sold in these regions. It won’t be sold in North America, including the USA and Canada.

For those who bought the Nothing Phone (1) pass, the phone is now available for pre-order. The open sale will begin on July 21.