Qualcomm and Ferrari joined hands by signing up a deal ahead of the start of the 2022 Formula One World Championship. The San Diego company will offer “strong technological impact aimed at accelerating the digital transformation process”, and in return will get to slap the Snapdragon logo on the Ferrari F1-75 car, scheduled to be revealed on February 17 in Maranello, Italy.
Benedetto Vigna, CEO of Ferrari, said the agreement will expand the company’s knowledge in digital technology and web 3.0. Cristiano Amon, who occupies the same position at Qualcomm, added that he is excited about the new deal that will “bring world-class driving experiences to Ferrari customers through the Snapdragon Digital Chassis”.
In real-life terms this is a simple advertising deal – Qualcomm will pay Ferrari for exposure of its Snapdragon brand, and will throw in its new platform for “telematics and connectivity” which is a neat concept of a digital cockpit with plenty of screens around the interior.
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