The long-awaited ad-supported tier was officially launched by Netflix today, but only for the following 12 nations: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and the US. You may choose the new tier, which costs $6.99 in the US, CAD 5.99 in Canada, or £4.99 in the UK per month, if you believe the existing base Netflix membership is too expensive and are ready to put up with advertising.
The new package, named Basic with Ads, will be available starting on November 1 in Canada and on November 3 in the US and the UK.
You receive “an average of 4 to 5 minutes of advertisements each hour” with video quality up to 720p/HD. Ads will initially run for between 15 and 30 seconds apiece and will appear before and during television programs and movies. The majority of the Netflix library should be accessible, but “a limited number” of TV series and films won’t be because of licensing limitations, despite Netflix’s assurances that it is working to resolve them. If you follow this approach, you also won’t be able to download anything.
Basic with Ads is designed to complement Basic, Standard, and Premium and decrease the barrier to entry into the Netflix stable, as there are no modifications to the current plans. However, it begs the question of how many of those who aren’t subscribers yet will ultimately decide to sign up now that a little less expensive tier is accessible. When Netflix reports on how the new approach has been performing, we’ll most likely get the results in a few months.
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